---
title: "MediaAlpha, Inc. (MAX.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/MAX.US.md"
symbol: "MAX.US"
name: "MediaAlpha, Inc."
industry: "Interactive Media and Services"
datetime: "2026-05-20T02:04:14.579Z"
locales:
  - [en](https://longbridge.com/en/quote/MAX.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/MAX.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/MAX.US.md)
---

# MediaAlpha, Inc. (MAX.US)

## Company Overview

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Website | [www.mediaalpha.com](https://www.mediaalpha.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:13.000Z

**Overall: B (0.35)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 18 / 96 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Growth - Stocks whose main business is in the growth stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 15.66% |  |
| Net Profit YoY | 147.17% |  |
| P/B Ratio | 274.42 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 526065642.82 |  |
| Revenue | 1159295000.00 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 793.78% | A |
| Profit Margin | 3.37% | C |
| Gross Margin | 15.06% | D |
| Revenue YoY | 15.66% | B |
| Net Profit YoY | 147.17% | A |
| Total Assets YoY | 53.23% | A |
| Net Assets YoY | 29.36% | A |
| Cash Flow Margin | 103.34% | C |
| OCF YoY | 15.66% | B |
| Turnover | 3.82 | A |
| Gearing Ratio | 107.91% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - MediaAlpha, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "15.66%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "147.17%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "274.42",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "526065642.82",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "1159295000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "793.78%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "3.37%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "15.06%",
          "rating": "D"
        },
        {
          "name": "Revenue YoY",
          "value": "15.66%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "147.17%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "53.23%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "29.36%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "103.34%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "15.66%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "3.82",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "107.91%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 13.39 | 18/96 | 44.68 | 26.05 | 23.76 |
| PB | 272.77 | 67/96 | 155.41 | 141.78 | 88.69 |
| PS (TTM) | 0.45 | 19/96 | 0.70 | 0.63 | 0.56 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Reddit (RDDT.US) | A | A | B | A | B | A |
| 02 | Everquote (EVER.US) | A | A | A | B | B | A |
| 03 | Alphabet (GOOGL.US) | A | B | B | B | B | B |
| 04 | Alphabet - C (GOOG.US) | A | B | B | B | B | B |
| 05 | Meta Platforms (META.US) | A | B | B | B | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-08T04:00:00.000Z

Total Analysts: **8**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 3 | 38% |
| Overweight | 3 | 38% |
| Hold | 2 | 25% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 8.24 |
| Highest Target | 19.00 |
| Lowest Target | 11.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/MAX.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/MAX.US/norm.md)
- [Related News](https://longbridge.com/en/quote/MAX.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/MAX.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**