---
title: "MINISO Group Holding Limited (MNSO.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/MNSO.US.md"
symbol: "MNSO.US"
name: "MINISO Group Holding Limited"
industry: "Broadline Retail"
datetime: "2026-05-19T19:18:42.326Z"
locales:
  - [en](https://longbridge.com/en/quote/MNSO.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/MNSO.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/MNSO.US.md)
---

# MINISO Group Holding Limited (MNSO.US)

## Company Overview

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in brand licensing activity; and online sale of lifestyle products. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.

| Item | Detail |
|------|--------|
| Industry | Broadline Retail |
| Exchange | US Market |
| Website | [www.miniso.com](https://www.miniso.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:12.000Z

**Overall: B (0.33)**

**Industry**: Broadline Retail

| Metric | Value |
|--------|-------|
| Industry Ranking | 13 / 45 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 27.34% |  |
| Net Profit YoY | -53.54% |  |
| P/B Ratio | 2.90 |  |
| Dividend Ratio | 4.54% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 4399540645.68 |  |
| Revenue | 3005673100.83 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 11.51% | B |
| Profit Margin | 5.62% | B |
| Gross Margin | 44.99% | B |
| Revenue YoY | 27.34% | A |
| Net Profit YoY | -53.54% | D |
| Total Assets YoY | 64.87% | A |
| Net Assets YoY | 8.00% | B |
| Cash Flow Margin | 213.92% | B |
| OCF YoY | 27.34% | A |
| Turnover | 0.92 | A |
| Gearing Ratio | 62.56% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - MINISO Group Holding Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "27.34%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-53.54%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "2.90",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "4.54%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "4399540645.68",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "3005673100.83",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "11.51%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "5.62%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "44.99%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "27.34%",
          "rating": "A"
        },
        {
          "name": "Net Profit YoY",
          "value": "-53.54%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "64.87%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "8.00%",
          "rating": "B"
        },
        {
          "name": "Cash Flow Margin",
          "value": "213.92%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "27.34%",
          "rating": "A"
        },
        {
          "name": "Turnover",
          "value": "0.92",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "62.56%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 26.05 | 17/45 | 23.00 | 19.93 | 17.18 |
| PB | 2.90 | 20/45 | 4.37 | 3.95 | 3.49 |
| PS (TTM) | 1.46 | 20/45 | 2.56 | 2.20 | 1.91 |
| Dividend Yield | 4.54% | 2/45 | 3.50% | 3.08% | 2.78% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Amazon (AMZN.US) | A | B | A | C | B | B |
| 02 | PDD (PDD.US) | A | B | B | B | B | B |
| 03 | Prosus N.V. (PROSY.US) | A | B | E | B | C | B |
| 04 | Prosus N.V. (PROSF.US) | A | B | E | B | C | B |
| 05 | Mercadolibre (MELI.US) | A | A | B | E | A | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-13T04:00:00.000Z

Total Analysts: **15**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 11 | 73% |
| Overweight | 3 | 20% |
| Hold | 1 | 7% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 14.19 |
| Highest Target | 26.67 |
| Lowest Target | 19.31 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/MNSO.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/MNSO.US/norm.md)
- [Related News](https://longbridge.com/en/quote/MNSO.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/MNSO.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**