Space and AI company SpaceX (SPCX) is reportedly considering improving Grok by buying customer and operational data from struggling or failed startups. According to Bloomberg, which cited people familiar with the matter, teams inside SpaceXAI have discussed purchasing outside datasets that could help train its AI models. The talks are still informal and may not lead to a deal, but they show that SpaceXAI is searching for new sources of high-quality information as it tries to compete more directly with OpenAI and Anthropic.

Until now, SpaceXAI has relied heavily on data from social platform X and work completed by its internal AI tutors. These specialists help improve Grok in areas such as finance and science. However, outside business data could give the model access to real customer behavior and company operations that are difficult to recreate with public information.

That could become especially useful as SpaceXAI tries to win more business customers because enterprise AI needs to understand how companies actually operate. Therefore, access to real-world datasets could help Grok perform more useful professional tasks.

Following in Google's Footsteps

The idea follows a similar move from tech giant Google (GOOGL). In fact, Google offered $10 million for business data from failed airline Spirit Airlines so that it could use the information for AI training. However, that proposal also raised privacy concerns from some former employees.

Unsurprisingly, SpaceXAI could face similar questions depending on what type of information it buys and how it uses that data. Customer records may contain sensitive information, which means that any purchase would likely require careful handling before the data could be used to train Grok.

Meanwhile, Elon Musk also wants to make greater use of the information that is already inside his own companies. During a recent SpaceX meeting, he told employees that Grok would eventually be trained on the "sum total" of SpaceX data. That could help the company build models that perform better on real business tasks.

Is SPCX Stock a Good Buy?

Overall, Wall Street analysts have a Moderate Buy consensus rating on SPCX stock based on 26 Buys, six Holds, and two Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average SPCX price target of $232.07 per share implies 50.2% upside potential. (See SPCX Stock Forecast).