A groundbreaking ceremony will be held on September 25, 2026, at 10:00am CST for a new boutique hotel adjacent to the Hollywood Casino at Kansas Speedway. The project is a joint venture between PENN Entertainment, Inc. (Nasdaq: PENN) and NASCAR™️, under Kansas Entertainment, LLC. The hotel will be affiliated with the Tribute Portfolio, part of Marriott Bonvoy. The financing, development, and operation of the hotel will be overseen by Prime.