---
title: "Pros (PRO.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/PRO.US.md"
symbol: "PRO.US"
name: "Pros"
industry: "Application Software"
datetime: "2026-05-20T03:03:54.294Z"
locales:
  - [en](https://longbridge.com/en/quote/PRO.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/PRO.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/PRO.US.md)
---

# Pros (PRO.US)

## Company Overview

PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Platform, designs to help businesses create, optimize and market available offers and handle orders; PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity, and support diverse selling scenarios; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and its travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers.

| Item | Detail |
|------|--------|
| Industry | Application Software |
| Exchange | US Market |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:13.000Z

**Overall: C (0.50)**

**Industry**: Application Software

| Metric | Value |
|--------|-------|
| Industry Ranking | 197 / 278 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 8.92% |  |
| Net Profit YoY | 59.38% |  |
| P/B Ratio | 0.00 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 0.00 |  |
| Revenue | 351682000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 15.40% | A |
| Profit Margin | -3.32% | D |
| Gross Margin | 68.87% | A |
| Revenue YoY | 8.92% | B |
| Net Profit YoY | 59.38% | B |
| Total Assets YoY | 15.82% | B |
| Net Assets YoY | -1.27% | D |
| Cash Flow Margin | -3016.40% | E |
| OCF YoY | 8.92% | B |
| Turnover | 0.85 | B |
| Gearing Ratio | 117.12% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Pros",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "8.92%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "59.38%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.00",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "0.00",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "351682000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "15.40%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-3.32%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "68.87%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "8.92%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "59.38%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "15.82%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "-1.27%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-3016.40%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "8.92%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.85",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "117.12%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -96.27 | 230/278 | - | - | - |
| PB | -14.73 | 232/278 | - | - | - |
| PS (TTM) | 3.19 | 100/278 | 3.19 | 3.19 | 2.23 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Palantir Tech (PLTR.US) | A | A | B | A | B | A |
| 02 | Appfolio (APPF.US) | A | B | A | A | B | A |
| 03 | Red Violet (RDVT.US) | A | B | B | A | B | A |
| 04 | Sagtec Global (SAGT.US) | B | A | A | A | A | A |
| 05 | CoreCard (CCRD.US) | B | A | A | A | A | A |

## Institutional View

### Analyst Rating Distribution

> As of 2025-10-28T04:00:00.000Z

Total Analysts: **7**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 14% |
| Hold | 6 | 86% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 23.25 |
| Highest Target | 35.00 |
| Lowest Target | 23.25 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/PRO.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/PRO.US/norm.md)
- [Related News](https://longbridge.com/en/quote/PRO.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/PRO.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**