---
title: "Prudential Financial, Inc. (PRU.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/PRU.US.md"
symbol: "PRU.US"
name: "Prudential Financial, Inc."
industry: "Life and Health Insurance"
datetime: "2026-04-29T21:34:27.004Z"
locales:
  - [en](https://longbridge.com/en/quote/PRU.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/PRU.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/PRU.US.md)
---

# Prudential Financial, Inc. (PRU.US)

## Company Overview

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products.

| Item | Detail |
|------|--------|
| Industry | Life and Health Insurance |
| Exchange | US Market |
| Website | [www.prudential.com](https://www.prudential.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-04-29T04:30:18.000Z

**Overall: D (0.65)**

**Industry**: Life and Health Insurance

| Metric | Value |
|--------|-------|
| Industry Ranking | 11 / 22 |
| Industry Median | D |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -12.77% |  |
| Net Profit YoY | 31.17% |  |
| P/B Ratio | 1.04 |  |
| Dividend Ratio | 5.62% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 33707110507.73 |  |
| Revenue | 61233000000.00 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 11.72% | B |
| Profit Margin | 5.84% | B |
| Gross Margin | 29.60% | C |
| Revenue YoY | -12.77% | E |
| Net Profit YoY | 31.17% | B |
| Total Assets YoY | 5.19% | C |
| Net Assets YoY | 18.11% | A |
| Cash Flow Margin | 177.40% | B |
| OCF YoY | -12.77% | E |
| Turnover | 0.08 | E |
| Gearing Ratio | 95.40% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Prudential Financial, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-12.77%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "31.17%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.04",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "5.62%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "33707110507.73",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "61233000000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "11.72%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "5.84%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "29.60%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "-12.77%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "31.17%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "5.19%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "18.11%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "177.40%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-12.77%",
          "rating": "E"
        },
        {
          "name": "Turnover",
          "value": "0.08",
          "rating": "E"
        },
        {
          "name": "Gearing Ratio",
          "value": "95.40%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 9.54 | 3/22 | 22.29 | 15.90 | 10.22 |
| PB | 1.04 | 8/22 | 1.25 | 1.20 | 1.11 |
| PS (TTM) | 0.55 | 6/22 | 0.65 | 0.62 | 0.59 |
| Dividend Yield | 5.62% | 2/22 | 5.31% | 5.11% | 4.92% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Ping An Insurance (PNGAY.US) | B | C | E | E | B | C |
| 02 | AIA Group (AAGIY.US) | B | B | E | E | B | C |
| 03 | Manulife Financial (MFC.US) | B | C | E | E | B | C |
| 04 | MetLife (MET.US) | B | C | E | E | B | C |
| 05 | Sun Life Financial (SLF.US) | B | C | E | E | C | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-28T04:00:00.000Z

Total Analysts: **18**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 6% |
| Hold | 14 | 78% |
| Underweight | 1 | 6% |
| Sell | 2 | 11% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 96.42 |
| Highest Target | 129.00 |
| Lowest Target | 92.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/PRU.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/PRU.US/norm.md)
- [Related News](https://longbridge.com/en/quote/PRU.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/PRU.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**