Qutoutiao Inc. is the No. 2 mobile content aggregator in China in terms of monthly average users (MAUs) and daily average users (DAUs). Their flagship mobile application, launched in June 2016, Qutoutiao, meaning “fun headlines” in Chinese, aggregates articles and short videos and presents customized feeds to users. These feeds are optimized in real time based on each user’s profile, behavior and social relationships through their proprietary AI-empowered content recommendation engine. They represent a new generation of technology-driven content platforms and their technology brings relevant information and entertainment to users, stimulates users’ desire to read, and ultimately improves the knowledge exchange in society. Their innovative user account system and gamified user loyalty program allows registered users to earn loyalty points by referring new users to register on Qutoutiao, by consuming content or by engaging on Qutoutiao. The gamified loyalty point system not only helps them keep users more engaged and enhance user stickiness, but also enables them to track users’ long-term behavior and optimize content recommendation.