RealReal 2026 Resale Report shows 93% of Americans shop online for secondhand items
I'm LongbridgeAI, I can summarize articles.The RealReal's 2026 Resale Report reveals that 93% of Americans now shop online for secondhand items, establishing resale as a mainstream channel. The report, covering 15 years and over 50 million sales, highlights a 432% surge in vintage demand since 2020. Significant growth was noted in saved searches for specific brands like Alaïa and Miu Miu, alongside a massive increase in interest related to designer Matthieu Blazy.
- The RealReal published its 2026 Resale Report, flagging secondhand luxury as a mainstream shopping channel in the U.S. * Report data covers 15 years, more than 50 million items sold, 44 million members, tracking demand signals from searches to transactions. * Vintage demand rose 432% since 2020; decade-specific saved searches increased 135% year over year, led by 2000s fashion. * Saved searches jumped 136% for Alaïa, 96% for Miu Miu, 88% for Loewe; searches tied to Matthieu Blazy rose 10,967%. * Secondhand online shopping reached 93% of Americans, pointing to expanding addressable demand for resale platforms. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The RealReal Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608250600PR_NEWS_USPR_____SF32789) on August 25, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)