---
title: "RLX Technology Inc. (RLX.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/RLX.US.md"
symbol: "RLX.US"
name: "RLX Technology Inc."
industry: "Tobacco"
datetime: "2026-05-19T09:48:36.328Z"
locales:
  - [en](https://longbridge.com/en/quote/RLX.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/RLX.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/RLX.US.md)
---

# RLX Technology Inc. (RLX.US)

## Company Overview

RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It offers rechargeable e-vapor products under the Qingyu, Phantom, Phantom Pro, Zeus, Leili, and Daqian names; and disposable e-vapor products under the Feiliu and Feiliu Mega names. The company also provides closed-system rechargeable products, open-system products, closed-system disposable products, and modern oral products. It sells its products through local channels, third-party distribution channels, and distribution channels co-managed with third parties, as well as online and offline end users.

| Item | Detail |
|------|--------|
| Industry | Tobacco |
| Exchange | US Market |
| Website | [ir.relxtech.com](https://ir.relxtech.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:12.000Z

**Overall: B (0.33)**

**Industry**: Tobacco

| Metric | Value |
|--------|-------|
| Industry Ranking | 1 / 10 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 49.32% |  |
| Net Profit YoY | 68.58% |  |
| P/B Ratio | 1.19 |  |
| Dividend Ratio | 4.61% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2652292403.88 |  |
| Revenue | 507013935.28 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 5.83% | C |
| Profit Margin | 25.49% | A |
| Gross Margin | 32.72% | C |
| Revenue YoY | 49.32% | A |
| Net Profit YoY | 68.58% | A |
| Total Assets YoY | 10.88% | B |
| Net Assets YoY | 2.65% | C |
| Cash Flow Margin | 119.82% | C |
| OCF YoY | 49.32% | A |
| Turnover | 0.21 | D |
| Gearing Ratio | 12.26% | A |

```chart-data:radar
{
  "title": "Longbridge Financial Score - RLX Technology Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "49.32%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "68.58%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.19",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "4.61%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "2652292403.88",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "507013935.28",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "5.83%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "25.49%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "32.72%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "49.32%",
          "rating": "A"
        },
        {
          "name": "Net Profit YoY",
          "value": "68.58%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "10.88%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "2.65%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "119.82%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "49.32%",
          "rating": "A"
        },
        {
          "name": "Turnover",
          "value": "0.21",
          "rating": "D"
        },
        {
          "name": "Gearing Ratio",
          "value": "12.26%",
          "rating": "A"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 20.53 | 5/10 | 30.47 | 27.83 | 25.87 |
| PB | 1.19 | 3/10 | 1.30 | 1.24 | 1.19 |
| PS (TTM) | 5.23 | 7/10 | 7.34 | 6.58 | 6.04 |
| Dividend Yield | 4.61% | 5/10 | 4.39% | 0.36% | 0.33% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | RLX Tech (RLX.US) | B | A | D | A | B | B |
| 02 | Turning Point Brands (TPB.US) | A | A | B | C | B | B |
| 03 | Phillip Morris (PM.US) | D | B | B | E | C | C |
| 04 | British American Tobacco (BTI.US) | A | C | D | C | C | C |
| 05 | Imperial Brands (IMBBY.US) | A | C | B | E | B | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-07T04:00:00.000Z

Total Analysts: **5**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 4 | 80% |
| Hold | 1 | 20% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 2.17 |
| Highest Target | 3.52 |
| Lowest Target | 2.50 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/RLX.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/RLX.US/norm.md)
- [Related News](https://longbridge.com/en/quote/RLX.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/RLX.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**