---
title: "Roku, Inc. (ROKU.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/ROKU.US.md"
symbol: "ROKU.US"
name: "Roku, Inc."
industry: "Movies and Entertainment"
datetime: "2026-05-19T10:40:26.119Z"
locales:
  - [en](https://longbridge.com/en/quote/ROKU.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/ROKU.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/ROKU.US.md)
---

# Roku, Inc. (ROKU.US)

## Company Overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories.

| Item | Detail |
|------|--------|
| Industry | Movies and Entertainment |
| Exchange | US Market |
| Website | [www.roku.com](https://www.roku.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:12.000Z

**Overall: B (0.27)**

**Industry**: Movies and Entertainment

| Metric | Value |
|--------|-------|
| Industry Ranking | 7 / 79 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 16.78% |  |
| Net Profit YoY | 290.15% |  |
| P/B Ratio | 6.86 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 18336179186.65 |  |
| Revenue | 4965458000.00 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 7.75% | B |
| Profit Margin | 4.06% | C |
| Gross Margin | 45.24% | B |
| Revenue YoY | 16.78% | B |
| Net Profit YoY | 290.15% | A |
| Total Assets YoY | 4.13% | C |
| Net Assets YoY | 5.76% | C |
| Cash Flow Margin | 270.05% | A |
| OCF YoY | 16.78% | B |
| Turnover | 1.16 | A |
| Gearing Ratio | 38.63% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Roku, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "16.78%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "290.15%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "6.86",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "18336179186.65",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "4965458000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "7.75%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "4.06%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "45.24%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "16.78%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "290.15%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "4.13%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "5.76%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "270.05%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "16.78%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "1.16",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "38.63%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 91.00 | 15/79 | 177.76 | 159.61 | 145.41 |
| PB | 6.86 | 37/79 | 5.98 | 5.44 | 5.01 |
| PS (TTM) | 3.69 | 42/79 | 3.48 | 3.15 | 2.88 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | AI Era Corp. (AERA.US) | A | A | A | B | C | A |
| 02 | Netflix (NFLX.US) | A | B | B | C | B | B |
| 03 | Spotify (SPOT.US) | A | B | A | B | B | B |
| 04 | Universal Music Group N.V. (UNVGY.US) | A | B | B | D | B | B |
| 05 | Liberty Media Corp-Liberty Formula One - C (FWONK.US) | B | A | D | C | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-15T04:00:00.000Z

Total Analysts: **29**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 20 | 69% |
| Overweight | 5 | 17% |
| Hold | 3 | 10% |
| Underweight | 1 | 3% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 124.15 |
| Highest Target | 170.00 |
| Lowest Target | 95.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/ROKU.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/ROKU.US/norm.md)
- [Related News](https://longbridge.com/en/quote/ROKU.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/ROKU.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**