---
title: "Rush Enterprises, Inc. (RUSHA.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/RUSHA.US.md"
symbol: "RUSHA.US"
name: "Rush Enterprises, Inc."
industry: "Trading Companies and Distributors"
datetime: "2026-05-21T16:06:44.019Z"
locales:
  - [en](https://longbridge.com/en/quote/RUSHA.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/RUSHA.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/RUSHA.US.md)
---

# Rush Enterprises, Inc. (RUSHA.US)

## Company Overview

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Dennis Eagle. The company also offers new and used commercial vehicles, and aftermarket parts, as well as service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products.

| Item | Detail |
|------|--------|
| Industry | Trading Companies and Distributors |
| Exchange | US Market |
| Website | [www.rushenterprises.com](https://www.rushenterprises.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-21T04:30:16.000Z

**Overall: C (0.42)**

**Industry**: Trading Companies and Distributors

| Metric | Value |
|--------|-------|
| Industry Ranking | 31 / 62 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -6.63% |  |
| Net Profit YoY | -9.55% |  |
| P/B Ratio | 2.40 |  |
| Dividend Ratio | 1.07% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 5435974755.45 |  |
| Revenue | 7267550000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 11.94% | B |
| Profit Margin | 3.65% | C |
| Gross Margin | 20.41% | D |
| Revenue YoY | -6.63% | D |
| Net Profit YoY | -9.55% | D |
| Total Assets YoY | -3.67% | D |
| Net Assets YoY | 4.76% | C |
| Cash Flow Margin | 290.18% | A |
| OCF YoY | -6.63% | D |
| Turnover | 1.58 | A |
| Gearing Ratio | 49.26% | C |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Rush Enterprises, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-6.63%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-9.55%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "2.40",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "1.07%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "5435974755.45",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "7267550000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "11.94%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "3.65%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "20.41%",
          "rating": "D"
        },
        {
          "name": "Revenue YoY",
          "value": "-6.63%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-9.55%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-3.67%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "4.76%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "290.18%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "-6.63%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "1.58",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "49.26%",
          "rating": "C"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 20.52 | 15/62 | 19.82 | 15.56 | 13.85 |
| PB | 2.40 | 29/62 | 2.35 | 2.02 | 1.83 |
| PS (TTM) | 0.75 | 19/62 | 0.71 | 0.57 | 0.51 |
| Dividend Yield | 1.07% | 20/62 | 1.41% | 1.28% | 1.09% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | WW Grainger (GWW.US) | A | C | A | C | C | B |
| 02 | Fastenal (FAST.US) | A | B | A | B | B | B |
| 03 | Ferguson Enterprises (FERG.US) | B | C | A | D | C | B |
| 04 | Watsco - B (WSO.B.US) | B | D | A | B | C | B |
| 05 | Watsco (WSO.US) | B | D | A | B | C | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-18T04:00:00.000Z

Total Analysts: **4**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 3 | 75% |
| Hold | 1 | 25% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 68.62 |
| Highest Target | 89.00 |
| Lowest Target | 78.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/RUSHA.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/RUSHA.US/norm.md)
- [Related News](https://longbridge.com/en/quote/RUSHA.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/RUSHA.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**