---
title: "Serial System Ltd (S69.SG) — Company Overview"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/S69.SG/overview.md"
symbol: "S69.SG"
name: "Serial System Ltd"
parent: "https://longbridge.com/en/quote/S69.SG.md"
datetime: "2026-04-15T21:31:05.690Z"
locales:
  - [en](https://longbridge.com/en/quote/S69.SG/overview.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/S69.SG/overview.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/S69.SG/overview.md)
---

# Serial System Ltd (S69.SG) — Company Overview

## Basic Information

| Item | Detail |
|------|--------|
| Industry | Technology Distributors |
| Exchange | SG Market |
| Address | No. 05-01, Serial System Building, 8 Ubi View, Singapore, Singapore |
| Website | [www.serialsystem.com](https://www.serialsystem.com) |

## Company Profile

Serial System Ltd, an investment holding company, engages in the distribution of electronic and electrical components, and consumer products. It operates through three segments: Electronic Components Distribution, Consumer Products Distribution, and Other Businesses. The company offers printer and computer accessories, computer peripherals, printer ink and toner cartridges, 3D printers, processors, motherboards, VGA and graphic cards, SSD, and Dram. It is involved in the trading and rental of investment properties; assembly and distribution of medical devices and ethylene oxide sterilization; trading and distribution of consumer and information technology (IT); and distribution and marketing of IT, computer peripherals, parts, software, and related products.

## Key Executives

| Name | Title |
|------|-------|
| Bak Heng Goh | Founder, Executive Chairman, Group CEO & Group MD |
| Su Teng Goh | Deputy Group CEO & Executive Director |
| Heck Koon Wui | Group CFO & Group Company Secretary |
| Jesse Jeng | President of Serial Microelectronics Inc. - Taiwan |
| Lawrence Ho | President of Serial Microelectronics (Hk) Ltd - Hong Kong & China |
| Ser-Luck Teo | Non-Executive Deputy Chairman of the Board & Lead Independent Director |
| Hoong Yip Lye | Independent Non-Executive Director |
| Kian Kheng Khua | Independent Non-Executive Director |

## Major Shareholders

| Name | Ratio | Report Date |
|------|-------|-------------|
| Bak Heng Goh | 40.43% | 2025-04-02 |
| Seng Hui Goi | 14.51% | 2025-04-02 |
| Tee Yih Jia Food Manufacturing Pte Ltd | 2.75% | 2025-04-02 |
| Yung Ho | 2.72% | 2025-04-02 |
| Tiong Yong Goh | 2.32% | 2025-04-02 |
| Yeow Hon Chin | 1.22% | 2025-04-02 |
| Sang Yeol Kim | 1.19% | 2025-04-02 |
| Jie Yu | 0.96% | 2025-04-02 |
| Charles Schwab Investment Management, Inc. | 0.95% | 2026-02-28 |
| Lip Ming Goh | 0.83% | 2025-04-02 |

## Business Breakdown

| Segment | Revenue | Ratio |
|---------|---------|-------|
| Electronic Components Distribution | 763344000 | 86.48% |
| Consumer Products Distribution | 110584000 | 12.53% |
| Other Businesses | 8731000 | 0.99% |
| Inter-Segment Eliminations | -22191000 | % |

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## Geographic Segments

| Region | Revenue | Ratio |
|--------|---------|-------|
| Hong Kong | 373207000 | 43.37% |
| South East Asia and India | 213561000 | 24.82% |
| China | 183303000 | 21.3% |
| South Korea | 49061000 | 5.7% |
| Taiwan | 31382000 | 3.65% |
| Japan | 9954000 | 1.16% |


---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**