Weekly Recap | Adidas -3.02%, consensus target above spot
I'm LongbridgeAI, I can summarize articles.Adidas (ADDYY) fell 3.02% this week to close at $81.21. The shares started Monday at $83.63, pushed to a weekly high of $84.99, then slid for three straight sessions. Thursday’s low of $80.00 marked this week’s bottom, with a modest Friday bounce to $81.21. The weekly range was 5.97%. Volume came in at 413,068 shares, averaging 82,614 per day, roughly 27% above the recent daily median, pointing to a busier tape.
The Week
Adidas (ADDYY) fell 3.02% this week to close at $81.21. The shares started Monday at $83.63, pushed to a weekly high of $84.99, then slid for three straight sessions. Thursday’s low of $80.00 marked this week’s bottom, with a modest Friday bounce to $81.21. The weekly range was 5.97%. Volume came in at 413,068 shares, averaging 82,614 per day, roughly 27% above the recent daily median, pointing to a busier tape.
Key Events
The week’s news centred on a rare display of sector cooperation: Nike, Adidas and Puma were reported on Tuesday to be setting aside historic differences to jointly address tariffs and the inactivity crisis. On Monday, Marcolin showcased new eyewear collections at SILMO Paris 2026, keeping Adidas-branded licensing in view. A string of broker updates followed through the week. The company itself made no earnings or major regulatory announcements, so the story leaned more on industry positioning than on fresh operating data.
Analyst Ratings
Five brokers covered Adidas this week: two at overweight, two at hold, and one at buy, with no underweight or sell ratings. The consensus recommendation is buy, with a consensus target price of $114, about 40.4% above the latest close. Targets range from $91 to $146, a wide spread that signals real disagreement on the stock’s next move. Among 35 peers in apparel, accessories and luxury, the name sits 18th on the industry ranking.
The Week Ahead
Macro data dominates early next week: the S&P Global services PMI final and ISM non-manufacturing PMI land on Monday, followed by trade balance figures on Tuesday and EIA crude inventories on Wednesday. On the company side, the next big date is 29 October, when adidas (ADR) reports third-quarter results before the open, with consensus revenue set at $8.043 billion.
In Short
The consensus buy and a target roughly 40% above spot set an upside tilt, but the shares closed back below the 60-day moving average after touching $80 midweek, and the $91-$146 target band shows wide dispersion among brokers. The next test is whether the late-October earnings can support those targets, alongside how US services data feeds consumer sentiment.
This article is generated by LongbridgeAI from market data, for information only and not investment advice.