Farley Follies Foil Ford F-150 Lightning Plans
Ford has announced the end of production for its F-150 Lightning electric truck, citing high costs and regulatory changes. The company will write off $19.5 billion due to losses in its EV division. This decision reflects a shift towards more profitable SUVs and light trucks. Ford's move comes amid changing consumer demands and regulatory environments, impacting workers and future union negotiations. Despite the setback, Ford aims to focus on higher-return areas, responding to consumer preferences for affordable electrification.
cleantechnica·