New HarrisX and Allison Worldwide Study Reveals Gen Alpha Teens Emerge as the CMOs of the American Household – While Moms Remain the Chief Household Officers
A recent study conducted by HarrisX-Allison Worldwide in New York highlights the distinct impact that Gen Alpha teenagers and their parents have on brand performance in the United States. This research focuses on the consumer behavior of the upcoming generation, emphasizing the influence they exert within American households.