In Cary, North Carolina, and Mesa, Arizona, Veolia, a prominent company in water, waste, and energy, has been backing the expansion of pickleball in the USA for three years. By collaborating with the Professional Pickleball Association (PPA), Veolia is showcasing at least two ways major sports events can lower waste and preserve resources. The company sponsors six professional tourneys annually, with two set for this September. This initiative illustrates how sustainability practices can be integrated into sports events, emphasizing the importance of environmental responsibility.