In Seattle, Hiya, a prominent figure in AI-driven voice protection and identity services, revealed that Hiya Connect is now accessible to qualifying Vodafone consumers in Ireland. This expansion introduces Branded Calling to a fresh market. Through Vodafone's CAMARA-enabled Branded Calling system, Hiya Connect enables authorized enterprises to exhibit their name when contacting an eligible Vodafone user. This feature provides legitimate businesses with a more distinct way to signify their identity prior to the customer answering.