---
title: "WPP plc (WPP.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/WPP.US.md"
symbol: "WPP.US"
name: "WPP plc"
industry: "Media"
datetime: "2026-05-20T22:21:07.001Z"
locales:
  - [en](https://longbridge.com/en/quote/WPP.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/WPP.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/WPP.US.md)
---

# WPP plc (WPP.US)

## Company Overview

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services.

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | US Market |
| Website | [www.wpp.com](https://www.wpp.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:16.000Z

**Overall: D (0.72)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 78 / 120 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -3.75% |  |
| Net Profit YoY | -141.53% |  |
| P/B Ratio | 1.16 |  |
| Dividend Ratio | 11.53% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 3961216230.48 |  |
| Revenue | 18151415082.90 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -7.15% | D |
| Profit Margin | -1.59% | D |
| Gross Margin | 15.84% | D |
| Revenue YoY | -3.75% | D |
| Net Profit YoY | -141.53% | E |
| Total Assets YoY | 1.28% | C |
| Net Assets YoY | -20.33% | E |
| Cash Flow Margin | -336.74% | E |
| OCF YoY | -3.75% | D |
| Turnover | 0.55 | C |
| Gearing Ratio | 88.49% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - WPP plc",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-3.75%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-141.53%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.16",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "11.53%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "3961216230.48",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "18151415082.90",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "-7.15%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "-1.59%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "15.84%",
          "rating": "D"
        },
        {
          "name": "Revenue YoY",
          "value": "-3.75%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-141.53%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "1.28%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "-20.33%",
          "rating": "E"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-336.74%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "-3.75%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.55",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "88.49%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -13.75 | 85/120 | 11.26 | 9.73 | 8.39 |
| PB | 1.16 | 39/120 | 1.35 | 1.14 | 0.99 |
| PS (TTM) | 0.22 | 24/120 | 0.31 | 0.26 | 0.21 |
| Dividend Yield | 11.53% | 2/120 | 11.72% | 10.14% | 9.04% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | MNTN (MNTN.US) | A | A | A | A | A | A |
| 02 | New York Times (NYT.US) | A | B | A | B | B | B |
| 03 | Trade Desk (TTD.US) | A | B | C | D | B | B |
| 04 | DoubleVerify (DV.US) | B | B | B | A | B | B |
| 05 | Criteo SA (CRTO.US) | B | D | A | C | C | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-06T04:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Hold | 2 | 67% |
| Underweight | 1 | 33% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 18.54 |
| Highest Target | 20.79 |
| Lowest Target | 16.50 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/WPP.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/WPP.US/norm.md)
- [Related News](https://longbridge.com/en/quote/WPP.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/WPP.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**