---
title: "Zebra Technologies Corporation (ZBRA.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/ZBRA.US.md"
symbol: "ZBRA.US"
name: "Zebra Technologies Corporation"
industry: "Electronic Equipment and Instruments"
datetime: "2026-05-21T20:54:23.161Z"
locales:
  - [en](https://longbridge.com/en/quote/ZBRA.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/ZBRA.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/ZBRA.US.md)
---

# Zebra Technologies Corporation (ZBRA.US)

## Company Overview

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services.

| Item | Detail |
|------|--------|
| Industry | Electronic Equipment and Instruments |
| Exchange | US Market |
| Website | [www.zebra.com](https://www.zebra.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-21T04:30:19.000Z

**Overall: B (0.40)**

**Industry**: Electronic Equipment and Instruments

| Metric | Value |
|--------|-------|
| Industry Ranking | 12 / 102 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 9.17% |  |
| Net Profit YoY | -23.86% |  |
| P/B Ratio | 3.34 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 11597301950.24 |  |
| Revenue | 5583000000.00 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 11.78% | B |
| Profit Margin | 7.49% | B |
| Gross Margin | 49.63% | B |
| Revenue YoY | 9.17% | B |
| Net Profit YoY | -23.86% | D |
| Total Assets YoY | 5.48% | C |
| Net Assets YoY | -4.30% | D |
| Cash Flow Margin | 218.90% | B |
| OCF YoY | 9.17% | B |
| Turnover | 0.69 | B |
| Gearing Ratio | 58.35% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Zebra Technologies Corporation",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "9.17%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-23.86%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "3.34",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "11597301950.24",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "5583000000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "11.78%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "7.49%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "49.63%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "9.17%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "-23.86%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "5.48%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "-4.30%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "218.90%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "9.17%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.69",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "58.35%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 27.74 | 16/102 | 29.32 | 26.84 | 24.79 |
| PB | 3.34 | 49/102 | 4.39 | 3.58 | 3.15 |
| PS (TTM) | 2.08 | 32/102 | 3.07 | 2.52 | 2.11 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Hon Hai Precision Industry Co., Ltd. (HNHPF.US) | C | B | A | D | B | B |
| 02 | Keyence (KYCCF.US) | C | B | D | A | C | B |
| 03 | TE Connectivity (TEL.US) | A | B | B | C | B | B |
| 04 | Celestica (CLS.US) | B | A | A | D | B | B |
| 05 | Jabil (JBL.US) | B | B | A | E | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-19T04:00:00.000Z

Total Analysts: **18**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 10 | 56% |
| Overweight | 4 | 22% |
| Hold | 4 | 22% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 242.26 |
| Highest Target | 400.00 |
| Lowest Target | 256.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/ZBRA.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/ZBRA.US/norm.md)
- [Related News](https://longbridge.com/en/quote/ZBRA.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/ZBRA.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**