--- title: "But for most people? Emotions and lack of strategy kill returns. So the key is knowing yourself, not" description: "But for most people? Emotions and lack of strategy kill returns. So the key is knowing yourself, not just the market. 100% in stocks can work, but only if you invest like an owner, not a gambler." type: "topic" locale: "en" url: "https://longbridge.com/en/topics/100000000158389.md" published_at: "2025-07-23T20:07:41.000Z" author: "[Tom Nash Updates](https://longbridge.com/en/profiles/17075731)" --- # But for most people? Emotions and lack of strategy kill returns. So the key is knowing yourself, not But for most people? Emotions and lack of strategy kill returns. So the key is knowing yourself, not just the market. 100% in stocks can work, but only if you invest like an owner, not a gambler. --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.