---
title: "$Starbucks(SBUX.US) (-2.0%, no position) still seems more hype than substance.  Many bulls are  disc"
description: "$Starbucks(SBUX.US) (-2.0%, no position) still seems more hype than substance.  Many bulls are  discounting a quick turnaround by CEO Brian Niccol (former CEO of $Chipotle Mexican Grill(CMG.US), where"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/100000000169216.md"
published_at: "2025-07-30T14:07:21.000Z"
author: "[Gary Black Tracker](https://longbridge.com/en/profiles/17077344)"
---

# $Starbucks(SBUX.US) (-2.0%, no position) still seems more hype than substance.  Many bulls are  disc

$Starbucks(SBUX.US) (-2.0%, no position) still seems more hype than substance. Many bulls are discounting a quick turnaround by CEO Brian Niccol (former CEO of $Chipotle Mexican Grill(CMG.US), where he worked miracles). 3Q SSS was a disappointing -2.0% vs -1.5% expected. North America SSS were -2.0% vs -2.5% expected. Adj EPS was $.50 vs $.64 expected. China was the bright spot with SSS +2.0% vs +1.4% expected. Rev of $9,436M was ahead of $9,293M est.

Niccol claims the company’s turnaround efforts are “ahead of schedule” and he vowed to unleash a wave of innovation in 2026, including protein infused cold foam added to drinks.

At 32x FY’26 ests of $2.82 SBUX seems rich to us unless SSS comps turn positive. SBUX shares reached $97 pre-mkt on hopes that the Niccol turnaround is happening. We’re not so sure.

### Related Stocks

- [SBUX.US - Starbucks](https://longbridge.com/en/quote/SBUX.US.md)
- [CMG.US - Chipotle Mexican Grill](https://longbridge.com/en/quote/CMG.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.