--- title: "Picking good companies is not that hard. Holding long term despite the noise, is the hard part." description: "Picking good companies is not that hard. Holding long term despite the noise, is the hard part." type: "topic" locale: "en" url: "https://longbridge.com/en/topics/100000000169331.md" published_at: "2025-07-30T14:57:19.000Z" author: "[Tom Nash Updates](https://longbridge.com/en/profiles/17075731)" --- # Picking good companies is not that hard. Holding long term despite the noise, is the hard part. Picking good companies is not that hard. Holding long term despite the noise, is the hard part. --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.