---
title: "Power On: Apple used its iPhone 17 launch to more than roll out new products. It used the keynote to"
description: "Power On: Apple used its iPhone 17 launch to more than roll out new products. It used the keynote to pitch the idea that it’s still a design-centered company.Source: Mark Gurman"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/100000000231236.md"
published_at: "2025-09-14T13:04:45.000Z"
author: "[Mark Gurman](https://longbridge.com/en/profiles/21806506)"
---

# Power On: Apple used its iPhone 17 launch to more than roll out new products. It used the keynote to

Power On: Apple used its iPhone 17 launch to more than roll out new products. It used the keynote to pitch the idea that it’s still a design-centered company.

Source: Mark Gurman

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.