$Amazon(AMZN.US)Amazon will report Q3 earnings on October 30. The market expects continued growth in revenue and EPS. Key points are AWS expansion and short-term margin pressure, strong advertising profits, and improved fulfillment efficiency. Generative AI drives AWS growth, while advertising and retail conversion remain solid profit sources. Optimized fulfillment and more third-party sellers boost Amazon’s resilience. Q3 is seen as building a foundation for future operating leverage, with a focus on AWS capacity and advertising growth. Profit flexibility should improve as efficiency increases.