---
title: "Shorting stocks is no picnic.  We short stocks with businesses facing secular demand decline or perm"
description: "Shorting stocks is no picnic.  We short stocks with businesses facing secular demand decline or permanent market share loss and where we perceive the company lacks the tech, brand, distribution, or ma"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/100000000383067.md"
published_at: "2026-01-06T20:29:01.000Z"
author: "[Gary Black Tracker](https://longbridge.com/en/profiles/17077344)"
---

# Shorting stocks is no picnic.  We short stocks with businesses facing secular demand decline or perm

Shorting stocks is no picnic. We short stocks with businesses facing secular demand decline or permanent market share loss and where we perceive the company lacks the tech, brand, distribution, or management depth to turn it around. We won’t short a company soley because it looks expensive - instead we just won’t own it. We generally don’t short stocks with more than 10% short interest. Shorting stocks successfully is as much about the timing of the short as the short thesis itself. To put on a short position, we need a specific thesis and catalyst over a defined time period.

We wouldn’t short $Tesla(TSLA.US) even at 198x 2026 Adj EPS. It’s too good a company in a thriving business (globally, EVs are growing at 20-25% per year on their way to 80% adoption from 24% today), and TSLA’s marketing issues are easy to fix (launch a conventional pickup truck, advertise, educate consumers on benefits of FSD). We fervently believe that $Tesla(TSLA.US) solving for unsupervised autonomy will sell more Teslas.

### Related Stocks

- [TSLA.US - Tesla](https://longbridge.com/en/quote/TSLA.US.md)

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.