---
title: "Steve Jobs famously said:  “You start with the customer experience and work back toward the technolo"
description: "Steve Jobs famously said:  “You start with the customer experience and work back toward the technology - not the other way around.”  Many $Tesla(TSLA.US) bulls forget this basic concept that a product"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/100000000395149.md"
published_at: "2026-01-12T22:33:46.000Z"
author: "[Gary Black Tracker](https://longbridge.com/en/profiles/17077344)"
---

# Steve Jobs famously said:  “You start with the customer experience and work back toward the technolo

Steve Jobs famously said: “You start with the customer experience and work back toward the technology - not the other way around.” Many $Tesla(TSLA.US) bulls forget this basic concept that a product with great engineering won’t sell itself. TSLA FSD has a take rate of just 15% despite huge advances in unsupervised autonomy in 2025.

Stephen King put it differently: “A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” $Tesla(TSLA.US) needs to invest in brand equity and marketing muscle to increase its intrinsic value.

### Related Stocks

- [TSLA.US - Tesla](https://longbridge.com/en/quote/TSLA.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.