---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000840388.md"
description: "$Celsius(CELH.US) Celsius reported Q2 2026 revenue of $817.9 million, up 10.6% year over year, while GAAP diluted EPS fell to $0.14 from $0.33. Alani Nu and the addition of Rockstar Energy lifted portfolio sales, but lower CELSIUS brand revenue, a narrower gross margin and distributor termination fees weighed on profitability. Revenue growth outpaced gross profit growth, with gross profit rising only 3.4% as promotional activity, incentives and channel mix reduced gross margin. GAAP operating income also included $80.9 million of distributor termination fees.CELSIUS brand weakness: Revenue for the namesake brand fell 11.7%, while retail sales declined 2%. The timing and extent of distribution-space gains from SKU optimization remain important to its recovery. Continued margin pressure: Promotions, channel mix and aluminum inflation reduced gross margin by 340 basis points. These pressures could continue to offset integration, freight and purchasing efficiencies. Uneven portfolio performance: Alani Nu is providing substantial growth, but CELSIUS and Rockstar posted retail declines. Sustained portfolio growth depends on improving weaker brands while maintaining Alani Nu’s momentum. I'm looking to add to the dip, but will definitely let go once I'm in profit. @Captain's Treasure"
datetime: "2026-08-06T10:42:51.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000840388.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000840388.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000840388.md)
author: "[NewUser_oPJWOU](https://longbridge.com/en/profiles/18172005.md)"
generator: "portal-rs"
---

# $Celsius(CELH.US) Celsius reported Q2 2026 revenue…


### Related Stocks

- [CELH.US](https://longbridge.com/en/quote/CELH.US.md)

## Comments (1)

- **honeyandsmoke · 2026-08-06T11:34:38.000Z**: buying the dip then selling the first green means you never hold for the brand fix, which is the part that takes quarters.


---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**