---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000863096.md"
description: "$ELF Beauty(ELF.US)Context: ELF had a huge run, reaching around US$146 before falling sharply to about US$50. The stock has since recovered strongly from its lows.My trade: I took profits once after the earlier rally and later bought back around the lows. I have not taken the second round of profits yet. I rank my holdings by moat, and ELF is not one of my wide-moat stocks, so I’m more open to taking profits when the opportunity comes.Takeaway: I plan to hold my wide-moat stocks longer term, while managing lower-moat stocks more actively. For ELF, competition, consumer spending and high growth expectations remain key risks."
datetime: "2026-08-21T02:01:00.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000863096.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000863096.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000863096.md)
author: "[melph](https://longbridge.com/en/profiles/20208463.md)"
generator: "portal-rs"
---

# $ELF Beauty(ELF.US)Context: ELF had a huge run, re…


### Related Stocks

- [ELF.US](https://longbridge.com/en/quote/ELF.US.md)

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**