Today is the actual handover, not the announcement of one, that distinction matters. Cook's Apple was defined by supply chain discipline and turning hardware margins into a services flywheel. Ternus comes from product engineering, which historically tends to correlate with more willingness to ship structurally new hardware categories rather than iterate safely. The market won't get a real signal on that until the September 9 keynote, today itself is mostly symbolic, the org chart changed but the roadmap that ships in eight days was already locked under Cook.