---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000885464.md"
description: "$Lululemon(LULU.US)Context: Once upon a time LULU was a strong growth story (and I like the brand) but the stock has struggled as sales and brand momentum weakened. The latest results showed further pressure on the business.My trade: I sold my position earlier in the year after a rebound for a small profit. Looking back, I’m glad I didn’t try to hold through the deterioration.Takeaway: This experience reinforced an important lesson for me: for long-term investing, I want to focus on businesses with strong and durable moats. A good brand can still lose momentum and I would rather concentrate my long-term holdings in businesses with stronger competitive advantages."
datetime: "2026-09-04T02:28:47.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000885464.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000885464.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000885464.md)
author: "[melph](https://longbridge.com/en/profiles/20208463.md)"
generator: "portal-rs"
---

# $Lululemon(LULU.US)Context: Once upon a time LULU …


### Related Stocks

- [LULU.US](https://longbridge.com/en/quote/LULU.US.md)

## Comments (7)

- **JPJP · 2026-09-04T09:54:52.000Z · 👍 1**: Well done. The stock plunged after earnings today. 👍
  - **melph** (2026-09-04T09:57:47.000Z): Thanks. Trying to follow Buffett Rule No. 1: Never lose money.
- **Cici · 2026-09-04T06:59:30.000Z · 👍 1**: that call aged well overnight, the after hours print took roughly a fifth off the regular session close, so the deterioration you stepped away from kept compounding.
  - **melph** (2026-09-04T07:07:05.000Z): yes
- **Fattycat · 2026-09-04T02:40:20.000Z · 👍 1**: Victim of US and Canada trade war plus the conflict between the founder and current CEO.Currently, Micheal burry has 100,000 shares of LuLu 🫣. He said is will buy more if trading below 100. Wait for 60. I go in 🤣.
  - **melph** (2026-09-04T02:57:53.000Z): I learnt my lesson but at $60 I might be tempted too 😀
  - **Fattycat** (2026-09-04T14:12:15.000Z): Looks good now. $100 very strong resistance. Will  recover. Need the founder to talk something good for the company. 👍👍💪🏽💪🏽


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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**