---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000887104.md"
description: "$Lululemon(LULU.US)🚨 Lululemon at $100: Will the New CEO Be Able to Save It?Lululemon has crashed hard trading around $100, its lowest point in 8 years as of Friday close.🔷 What triggered it? A terrible Q2 2026:1️⃣ Same-store sales plunged 9%2️⃣ Full-year revenue forecast cut. This is their 2nd time this year3️⃣ North America (its key market) even worse: −12% comps🔷 The big question: Can the new CEO fix this?Heidi O’Neill, ex-Nike veteran with 25 years’ experience, takes over September 8. Her main mission is to speed up product innovation and rebuild global brand pull. 🔷 Her road ahead is going to be tough:1️⃣ Core product struggle - Struggle Market share as Alo Yoga & Vuori keep stealing market share2️⃣ Inventory mess - To clear excessive stock without killing its premium pricing power3️⃣ Internal friction - board tensions still unresolved4️⃣ Profit mirage - better gross margins relied heavily on a $134.5M one-time tariff refund4 Hourly Chart picture shows that it is still on a strong downtrend from $240. The recent bounce near $129–$130 got crushed. The current RSI is 46.90, off the lows but momentum is shaky.🔮 What’s Next?• 📌 Base Case: Sideways between $90–$100 — waits for real proof of improvement• 📌 Bear Case: Breaks below $100 → next stop $70–$80• 📌 Bull Case: Reclaims $129–$130 → could signal real turnaroundThe full infographic lays out all risks & scenarios.Will you buy LULU at $100 or wait for clear turnaround signs enter? Do you think the new CEO can help to save Lululemon? Let’s discuss.Not financial advice. Always do your own DD☺️."
datetime: "2026-09-05T06:05:59.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000887104.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000887104.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000887104.md)
author: "[Fattycat](https://longbridge.com/en/profiles/19854884.md)"
generator: "portal-rs"
---

# $Lululemon(LULU.US)🚨 Lululemon at $100: Will the N…


### Related Stocks

- [LULU.US](https://longbridge.com/en/quote/LULU.US.md)
- [NKE.US](https://longbridge.com/en/quote/NKE.US.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**