---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000893287.md"
description: "The yearly apple’s launch disappointed me once again, cracking my fragile heart bit by bit. As usual, some chips upgrade and feature changes with no big surprises, no big deal wth the pricey apple duo. I am the hardcore fan of iPhone when Steve job helmed the company,  done a great job with innovative and tech savvy products, whereas Tim Cook just keeps the company staying on track, consuming the legacy left behind. Newly appointed CEO Temus has a lot of catching up jobs to do, lagging behind its competitors. So until then, my position for Apple is reducing yearly by yearly."
datetime: "2026-09-10T06:03:41.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000893287.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000893287.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000893287.md)
author: "[Jake_L_Kelly](https://longbridge.com/en/profiles/27253849.md)"
generator: "portal-rs"
---

# The yearly apple’s launch disappointed me once aga…


### Related Stocks

- [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md)

## Comments (1)

- **Yqh · 2026-09-10T09:36:35.000Z**: near thirty six times earnings with a one percent dividend, the market is still paying for the next product rather than the installed base.


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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**