Rate Of Return$Apple(AAPL.US)Context: What makes Apple interesting to me is that its biggest advantage may not be any single product. …
$Apple(AAPL.US)
Context: What makes Apple interesting to me is that its biggest advantage may not be any single product. It is the enormous ecosystem already in users’ hands. When Apple introduces a new service, feature or computing layer, it does not start from zero — it can distribute it across an established base of highly engaged customers.
My trade: I see Apple less as a pure hardware story and more as an ecosystem business. The opportunity is in how effectively it can keep increasing the value of each user relationship through devices, services and new software experiences.
However, I believe there is better value and gains in other names with Apple being more of a defensive tech play than growth. Hence it remains a placeholder in my portfolio.
Takeaway: In technology, distribution can be just as powerful as innovation. The company that already owns the customer relationship often has a huge advantage when the next platform shift arrives. However, depending on the investor’s profile, Apple can be an excellent choice if safety is paramount.
@Captain's Treasure

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