---
title: "The issue with Deepal is somewhat similar to Galaxy's.They started with the EREV/PHEV route, and the"
description: "The issue with Deepal is somewhat similar to Galaxy's.They started with the EREV/PHEV route, and the brand hasn't gained much traction but sales are decent. When its sibling brand, Qiyuan, went head-t"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/20558947.md"
published_at: "2024-04-16T13:00:26.000Z"
author: "[朱玉龙-YL](https://longbridge.com/en/profiles/11273494)"
---

# The issue with Deepal is somewhat similar to Galaxy's.They started with the EREV/PHEV route, and the

The issue with Deepal is somewhat similar to Galaxy's.

They started with the EREV/PHEV route, and the brand hasn't gained much traction but sales are decent. When its sibling brand, Qiyuan, went head-to-head with BYD, Deepal's problem became apparent—its cost-performance ratio is slightly worse than Qiyuan's, and it lacks the brand support to move upmarket.

This might be the curse of EREVs in the 100,000-200,000 RMB range: sales have a floor, but how to expand the gains? Deepal's leadership hasn't really figured it out yet 🤣

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.