---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/20575348.md"
description: "10 analyses of Apple's performance data in 2024:1. **Revenue Growth**: Apple achieved revenue of $119.6 billion in the first quarter of 2024, a 2% increase compared to the same period last year, indicating positive revenue growth.2. **Net Profit Growth**: Apple's net profit in the first quarter of 2024 was $33.916 billion, a 13% year-on-year increase, demonstrating enhanced profitability.3. **Revenue Decline in Greater China**: Despite overall revenue growth, Apple's revenue in Greater China fell by 13% year-on-year, suggesting challenges in the region.4. **iPhone Sales Growth**: iPhone revenue increased by 6% year-on-year, contrary to predictions of weak sales for the iPhone 15 series, highlighting its continued importance to Apple's revenue.5. **Services Business Growth**: Apple's services revenue reached $23.1 billion, an 11.3% year-on-year increase, setting a new record and underscoring its role as a growth driver.6. **Market Share**: Apple led the global smartphone market with a 24% share in Q4 2023 and surpassed Samsung for the first time in annual shipments, becoming the top vendor.7. **Product Sales**: Despite declining weekly shipments in China, Apple's global product sales continued to grow, with its 2023 smartphone shipments ranking first worldwide.8. **EPS Growth**: Apple's diluted EPS for Q1 2024 was $2.18, up 16% year-on-year, setting another historical record.9. **Operating Cash Flow**: Apple generated nearly $40 billion in operating cash flow during the quarter and returned about $27 billion to shareholders, reflecting strong cash flow and commitment to shareholder returns.10. **Future Investments & Confidence**: Apple remains confident in its future and plans to increase investments across business areas to support long-term growth, including further development in AI."
datetime: "2024-04-17T10:12:21.000Z"
locales:
  - [en](https://longbridge.com/en/topics/20575348.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/20575348.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/20575348.md)
author: "[神仙咚咚](https://longbridge.com/en/profiles/12999890.md)"
---

# 10 analyses of Apple's performance data in 2024:1.…


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