---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/30278142.md"
description: "$NIO Inc(NIO.US) is now all about cost-effectiveness, whether it's Xiaomi's commitment to a hardware net profit margin of no more than 5% or Leapmotor being labeled as half the price of Li Auto, topping the new energy vehicle sector. Li Bin's mindset seems stuck in the last century, still thinking about premium pricing and high margins. To put it bluntly, even at the brink of failure, he's still focusing on models like the ES9 rather than volume-selling vehicles."
datetime: "2025-06-03T12:18:22.000Z"
locales:
  - [en](https://longbridge.com/en/topics/30278142.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/30278142.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/30278142.md)
author: "[mefHeV](https://longbridge.com/en/profiles/13202121.md)"
---

# $NIO Inc(NIO.US) is now all about cost-effectivene…


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## Comments (1)

- **逸范 · 2025-06-03T15:46:48.000Z**: There are B2B, B2C, and B2G businesses in the world. Li Bin and Jia Yueting are doing B2VC businesses. They never intended to make money.