--- title: "Duoduo Grocery's home delivery service is a bit beyond expectations." type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/31434854.md" description: "SF Express + next-day delivery + quality assurance, significant improvements. $PDD(PDD.US) No investigation, no right to speak. The previous article mentioned Pinduoduo launched a door-to-door grocery delivery service in Shanghai, so I immediately placed an order to experience it. Overall, it exceeded expectations. Here are some impressions from the review. Delivery photos, user reviews. Price comparison of similar products across several grocery platforms. 1. First, look at the delivery photo in the middle. The vegetables were uniformly packed in Pinduoduo's delivery box, and the produce was quite fresh, with quality almost on par with the local supermarket. For a complete experience..." datetime: "2025-07-03T05:23:58.000Z" locales: - [en](https://longbridge.com/en/topics/31434854.md) - [zh-CN](https://longbridge.com/zh-CN/topics/31434854.md) - [zh-HK](https://longbridge.com/zh-HK/topics/31434854.md) author: "[25号观察](https://longbridge.com/en/profiles/13849785.md)" --- # Duoduo Grocery's home delivery service is a bit beyond expectations. SF Express + next-day delivery + quality assurance, there has been a significant improvement. $PDD(PDD.US) No investigation, no right to speak. The previous article mentioned that Pinduoduo launched a door-to-door delivery service for Duoduo Maicai in Shanghai. I immediately placed an order to try it out, and the experience exceeded expectations. Here are some key takeaways from the review. Delivery photos and user reviews. Price comparison of the same products across different grocery platforms. 1\. First, look at the delivery photos in the middle. The vegetables were uniformly packed in Duoduo Maicai's delivery box, and the produce was quite fresh, with quality almost on par with the local supermarket. For a complete experience, I specifically selected items requiring cold-chain transportation—pork ribs and lychees—which were placed in a separate foam-insulated box with ice packs. The pork ribs have been consumed and were of good quality, and the lychees were indeed the Guiwei variety, with shells that cracked easily. **There's a slight sense of quality upgrade.** 2\. **The prices are genuinely cheap.** I compared nine products, and when converted to the same weight, Duoduo Maicai was about 60-70% cheaper than competitors. The overall price ranking from low to high was Duoduo Maicai, Hema NB, Meituan's Xiaoxiang Supermarket, and Dingdong Maicai. Objectively speaking, the presentation of Duoduo Maicai's products was slightly inferior—for example, the potatoes still had dirt on them—but they were fresh and edible. The pork ribs, priced at less than half of competitors', had slightly less meat but were fresh and intact. **3\. The user experience of door-to-door delivery is significantly better than self-pickup.** Recall the Duoduo Maicai of the community group-buying era 1-2 years ago, where purchased items were placed at self-pickup points near the neighborhood, usually at courier stations or small supermarkets. This led to several issues: 1) Everyone's items were piled together, and you had to check the receipts on the bags to find yours, often leading to mix-ups or lost items; 2) By the time you picked them up, the produce had been sitting for hours, and the freshness and integrity were compromised, especially in summer. Now, with a delivery box sent directly to your door, the freshness is maximized, and the experience is much more pleasant. **4\. Regarding delivery time, the box states "Order today, deliver tomorrow."** In reality, the backend likely completes warehouse picking at night and starts delivery in the morning. So, if you order too late, the delivery might be delayed by a day. I placed my order at 11 PM, so it arrived at noon on the third day. **5\. A thoughtful detail: After clicking "Confirm Receipt," a product review page pops up.** Each item has separate review options. For example, the lychee options included "Large size, generous quantity, nutritious and healthy"—all positive. Negative reviews require manual input. This is a good idea, as other grocery apps don't have this feature, showing Pinduoduo's focus on user experience. However, the review choices could be more accurate and complete—for pork ribs, options like "Sweet and sour" and "No spoiled fruit" clearly indicate a programming bug. **6\. The logistics partner is SF Express, and the experience was smooth.** When the delivery arrived, I realized it was the usual SF courier, who probably never expected to deliver groceries. Pinduoduo + SF Express—I speculate a few reasons: 1) Pinduoduo has always aimed for brand elevation, and SF, as the leader in self-operated logistics with top-tier service, adds brand value; 2) Pinduoduo lacks its own delivery capacity for this venture and had to partner with a third party, and SF is the most suitable choice. 7\. **The grocery business is less than one-tenth the size of e-commerce. Even if profitable, the margins are slim, so it might be better to treat it as a non-profit, traffic- and reputation-building venture.** For example, raising prices by 10%—from 60-70% of competitors' prices to 70-80%—would still offer significant savings to consumers. The additional profit could go to merchants, incentivizing them to improve quality and user experience. Better user experience would drive more frequent visits, boosting traffic and cross-selling e-commerce. More importantly, it would enhance the platform's reputation—a virtuous cycle for long-term ecosystem building. Previously, intense competition made this difficult, but with Meituan Youxuan's exit, Duoduo Maicai faces less pressure and can make strategic adjustments more comfortably. Partnering with SF might be a good start. ### Related Stocks - [002352.CN](https://longbridge.com/en/quote/002352.CN.md) - [PDD.US](https://longbridge.com/en/quote/PDD.US.md) - [06936.HK](https://longbridge.com/en/quote/06936.HK.md) ## Comments (1) - **kingsly230 · 2025-07-07T06:47:56.000Z**: Actually, it's not that complicated. Returning to the principles of retail—speed, variety, quality, and affordability—naturally, some customers will forgo other considerations for the sake of lower prices. Even the consumer demographics for Duoduo Grocery and Xiaoxiang Supermarket vary significantly