---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/32548514.md"
description: "$Li Auto(LI.US) I checked Douyin and Xiaohongshu, and the public opinion crisis Li Auto is facing now is even worse than last year's Mega. Last year, it was mainly due to competitors' black PR, and Li Auto itself didn't do anything wrong except for the design controversy.But this year, it's really a mess in terms of operational capability, and they've also provoked the truck community (drivers + fleets + dealers) to join the traffic and create opposition. There's also the spread of negative images of Li Auto owners (this is most likely attacks from competitors).Sigh, a brand I once really liked. I never expected that after a year, their PR capability would become negative, and their GTM operational capability would regress (compared to last year's L6, it's practically failing). Even their executives can't manage public sentiment properly."
datetime: "2025-08-02T02:32:07.000Z"
locales:
  - [en](https://longbridge.com/en/topics/32548514.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/32548514.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/32548514.md)
author: "[lyhalfway](https://longbridge.com/en/profiles/3372973.md)"
---

# $Li Auto(LI.US) I checked Douyin and Xiaohongshu, …


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## Comments (20)

- **Preston_H · 2025-08-03T14:28:42.000Z · 👍 1**: I heard that Li Auto in Iran can even withstand the bombs dropped by the US B2 bombers. How could a small truck from China possibly crash into Li Auto!
- **爱神迷迭香 · 2025-08-02T07:02:24.000Z**: And you content creators who feed on stock commentary traffic, why do you rarely show your actual returns? Don't have any? Then why comment on stocks if you don't trade?
- **Snapic · 2025-08-02T06:06:47.000Z · 👍 1**: Li Auto really ruined its own reputation this time!
- **趋势的跟随者 · 2025-08-02T04:09:32.000Z · 👍 4**: When in doubt, blame public opinion; when in doubt, blame competitors. As a former employee at Li Auto, I can tell you that you're giving Old Li too much credit. Old Li just wants to make the easiest money and is the most reluctant to leave his comfort zone. Deep down, he believes Chinese people car
  - **兵临城下(米)** (2025-08-02T09:35:56.000Z): Huawei's saturation attack has changed direction. After attacking Xiaomi for so many years, Xiaomi managed to hold its ground. A few days ago, they started attacking Dongchedi and Tesla, and now they'
- **肉沫拌面 · 2025-08-02T03:51:56.000Z · 👍 3**: Li Auto thought it took a shortcut but actually went all the way around
- **白云山豆腐 · 2025-08-02T03:46:33.000Z · 👍 8**: Public opinion has started to stereotype the image of Li Auto owners.
  - **达利欧的交易员** (2025-08-04T01:14:39.000Z): Haha, now they're saying Li Auto owners have poor manners, cutting in line at charging stations.
- **ACCCCCC · 2025-08-02T02:49:42.000Z · 👍 2**: Li Auto can knock over a truck, really didn't expect it to be like this... If a Li Auto owner really doesn't dodge and directly charges at an oncoming truck, everyone in the car would be gone😓
  - **龟派投资** (2025-08-02T07:04:47.000Z): Nonsense, it was clearly a truck full of people panicking.
  - **古巷人** (2025-08-02T15:06:56.000Z): Li Auto can do it, and Aito can also overtake a 9-ton truck.
- **顺势而为.c. · 2025-08-02T02:39:47.000Z**: Bro, didn't you say the company's CEO is very important? That person seems to have a not-so-great reputation.
  - **每次下手都要慢动作** (2025-08-02T03:11:49.000Z): From a strategic perspective, Li Xiang himself has brought strong Alpha to the company in the development of electric vehicles, selling scrambled eggs with tomatoes at the price of stir-fried crab. Th
  - **lyhalfway** (2025-08-02T03:20:59.000Z): Li Xiang's capabilities are still online, especially during the 0-1 phase
  - **XyZz888** (2025-08-02T04:14:39.000Z): Not really good