--- title: "Asian car market | July 2025 in Vietnam: VinFast dominates the top four positions in the model rankings" description: "The Vietnamese car market in July 2025 appears to be "stable with slight growth": overall sales increased slightly to 46,819 units, up 4% year-on-year. But beneath this calm surface, the lands" type: "topic" locale: "en" url: "https://longbridge.com/en/topics/33057529.md" published_at: "2025-08-18T04:25:16.000Z" author: "[芝能-烟烟](https://longbridge.com/en/profiles/11273666)" --- # Asian car market | July 2025 in Vietnam: VinFast dominates the top four positions in the model rankings In July 2025, the Vietnamese car market seemed to be "steady with a rise": overall sales slightly increased to 46,819 units, up 4% year-on-year. But beneath this calm surface, a decisive change in the landscape occurred. The local brandVinFast for the first time swept the top four positions on the model list, with VF 3, VF 5, Herio Green, and VF 6 almost occupying all the consumer attention.   The core logic of the Vietnamese car market over the past two decades has been foreign capital dominance—Toyota, Hyundai, Mitsubishi, and Kia formed the mainstream choices, with local brands more as a backdrop. But the July report indicates that the focus of Vietnamese cars is being rewritten by local manufacturers.   **01** **Overall Market Trend and Sales Performance** In July, the Vietnamese car market showed moderate growth under the data released by local car associations and some manufacturers. Overall sales reached 46,819 units, up 4% year-on-year, with cumulative sales climbing to 301,603 units, an annual increase of over 15%. This trend indicates that despite uncertainties in the regional economic environment, the demand for car consumption is gradually recovering, especially driven by urbanization and the expansion of the middle class, verifying market resilience.   In terms of brand share ◎ VinFast continues to lead with a 24.5% market share, although slightly down from the first half average, still far surpassing other competitors. ◎ Toyota performed steadily this month, occupying a 14.2% share, significantly improving from the beginning of the year, showing its product mix advantage in sedans and crossover models.   ◎ Kia(produced by Vietnam's well-known THACO Group) and Ford also achieved double-digit growth, especially Ford with a 31.4% surge driven by strong performance in the pickup and SUV markets.   ◎ In contrast, Hyundai and Mitsubishi fell by 28.7% and 15.7%, respectively, with their main models squeezed by market competition and consumer preferences.   Local brands are rapidly expanding, Japanese manufacturers remain relatively stable, while Korean brands face pressure from weak demand and intensified competition. In 2025, the Vietnamese market is forming a new balance in the context of consumption upgrades and brand diversification.   **02** **Model Structure and Competition Focus** If brand-level competition shows the ebb and flow of market share, then the model list more directly reveals consumers' actual choices. ◎ In July, VinFast achieved a historic breakthrough, with its VF 3, VF 5, Herio Green, and VF 6 sweeping the top four in sales. The small electric vehicle VF 3 ranked first with a 6.7% share, becoming a star model in the Vietnamese market. VF 5 followed closely, while Herio Green, designed for the travel service market, quickly entered the top three, showing the broad potential of customized models for specific business scenarios. VF 6's performance further solidified VinFast's dominance in the small and medium-sized electric vehicle market.   ◎ After local brands monopolized the top four, Ford's Ranger became the only foreign model able to break into the top five, with its long-term accumulation in the Vietnamese pickup market remaining unshakable. ◎ Following closely areMazda CX-5 and Mitsubishi Xpander, representing competitiveness in the compact SUV and multi-purpose vehicle fields. ◎ Notably,Toyota Yaris Cross and Vios, although maintaining certain sales, show weak growth or even significant decline when facing the impact of electric vehicles and emerging crossover products, indicating that traditional joint venture fuel vehicles are gradually losing their advantage in the market structure.   Local brands have established unique competitive barriers through electrification and scenario-based innovation, while foreign brands either rely on niche markets like pickups and SUVs to hold their ground or try to recapture demand through new products(such as Toyota's crossover models).   The future core of market competition will revolve around the popularization of electrification, price band sinking, and expansion of consumer groups, and VinFast has already established a leading advantage in these directions. VinFast's advantage lies not only in sales numbers but in its strategy: entering the mass market with small electric vehicles, entering travel service scenarios with customized models, and locking in the emerging middle class with price band sinking, making foreign brands appear passive. Toyota still maintains its share in sedans and crossover models, but the decline of Korean and some Japanese brands clearly reflects the shift in market focus.   **Summary**   Electrification popularization, price sensitivity, and scenario-based applications are the three pillars of the current Vietnamese market, and VinFast is stepping on these three pillars, Toyota still maintains influence with a stable product line, and Ford holds its ground in pickups and SUVs. But overall, it has lost the ability to "define the market." The decline of Korean and some Japanese brands further highlights the offensive of local brands.​​​​ ### Related Stocks - [N6FD.SG - TM ADR US](https://longbridge.com/en/quote/N6FD.SG.md) - [VFS.US - VinFast Auto](https://longbridge.com/en/quote/VFS.US.md) - [VFSWW.US - Vinfast Auto - CW28](https://longbridge.com/en/quote/VFSWW.US.md) --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.