---
title: "$EAST BUY(01797.HK)$New Oriental EDU & Tech(EDU.US) The CEO of New Oriental Group, Zhou Chenggan"
description: "$EAST BUY(01797.HK)$New Oriental EDU & Tech(EDU.US) The CEO of New Oriental Group, Zhou Chenggang (long-time partner of Yu Minhong), is suspected of embezzling the interests of the listed company "
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/33107875.md"
published_at: "2025-08-19T08:21:10.000Z"
author: "[AngerBird](https://longbridge.com/en/profiles/13017810)"
---

# $EAST BUY(01797.HK)$New Oriental EDU & Tech(EDU.US) The CEO of New Oriental Group, Zhou Chenggan

$EAST BUY(01797.HK)$New Oriental EDU & Tech(EDU.US) The CEO of New Oriental Group, Zhou Chenggang (long-time partner of Yu Minhong), is suspected of embezzling the interests of the listed company through related-party transactions and has been investigated by regulatory authorities. This news has not been officially announced but has triggered panic selling among investors. As of 15:08, the company has not issued a clarification announcement.

Regulatory risks in the live-streaming business: The Cyberspace Administration of China issued the "Compliance Guidelines for Live-streaming Sales (Draft for Comments)" this morning, proposing to limit the "high-commission model." while East Buy's commission rate has long exceeded 30%. If the policy is implemented, it will directly affect its core profit model.

### Related Stocks

- [09901.HK - NEW ORIENTAL-S](https://longbridge.com/en/quote/09901.HK.md)
- [EDU.US - New Oriental EDU & Tech](https://longbridge.com/en/quote/EDU.US.md)
- [01797.HK - EAST BUY](https://longbridge.com/en/quote/01797.HK.md)

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.