---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/33427443.md"
description: "$Li Auto(LI.US) is indeed prioritizing gross margin over guidance. It's very understandable. The biggest issue with maintaining guidance isn't negative gross margin but directly undermining Li Auto's value system. If that's the case, then it's a no-brainer to hold until the 26th generation refresh. As mentioned before, the performance of Li Auto's pure electric vehicles is likely to be mediocre at best. The bottom line isn't about profitability but brand positioning. Thinking this way might be better."
datetime: "2025-08-28T09:16:02.000Z"
locales:
  - [en](https://longbridge.com/en/topics/33427443.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/33427443.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/33427443.md)
author: "[Sampan](https://longbridge.com/en/profiles/10634658.md)"
---

# $Li Auto(LI.US) is indeed prioritizing gross margi…


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## Comments (1)

- **来财嘟嘟 · 2025-08-28T09:27:36.000Z**: Impossible trinity, can only look at the strategy