---
title: "$Chagee(CHA.US) Chagee founder Zhang Junjie believes that the price war in food delivery has a huge "
description: "$Chagee(CHA.US) Chagee founder Zhang Junjie believes that the price war in food delivery has a huge negative impact on franchisees' profits and brand building, and consumers will not increase brand lo"
type: "topic"
locale: "en"
url: "https://longbridge.com/en/topics/33700827.md"
published_at: "2025-09-05T17:29:53.000Z"
author: "[亦澄](https://longbridge.com/en/profiles/17167055)"
---

# $Chagee(CHA.US) Chagee founder Zhang Junjie believes that the price war in food delivery has a huge 

$Chagee(CHA.US) Chagee founder Zhang Junjie believes that the price war in food delivery has a huge negative impact on franchisees' profits and brand building, and consumers will not increase brand loyalty due to subsidies. He clearly stated that Chagee's first principle is to firmly avoid price wars.

Right?

In the short term, the stock price has already reflected the situation. The domestic performance is declining, but does it not affect franchisees' profits?

In the long run, whether this is correct remains to be seen. Did Meituan engage in price wars? Meituan started by waging price wars. Did JD.com engage in price wars? Did Alibaba engage in price wars? Aren't these excellent companies afraid of brand damage?

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.