---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/34464229.md"
description: "$LEAPMOTOR(09863.HK)$LI AUTO-W(02015.HK)Just as the boss said, I'll also share my thoughts😁.From a product perspective, Li Auto has no major issues. The main problem lies in the resistance to elevating the brand's image, and its brand-building capability is far inferior to Nio's, possibly even lagging behind XPeng in the past year. Moreover, it lacks a distinctive moat. The family-oriented label, which was once a driving force behind Li Auto's success, has now become a burden to its further development. Leapmotor's overall brand image, compared to other automakers, has the "advantage" of not yet forming a relatively consistent and solidified reputation. It's great to see Leapmotor quickly launching models like the lafa5 and D19, which have styles different from before, to expand its vehicle style range. But let's not forget, Leapmotor's first car, the S01, despite its various issues and being very ugly, was indeed a two-door coupe."
datetime: "2025-09-25T06:00:22.000Z"
locales:
  - [en](https://longbridge.com/en/topics/34464229.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/34464229.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/34464229.md)
author: "[聆风之翼](https://longbridge.com/en/profiles/18665288.md)"
---

# $LEAPMOTOR(09863.HK)$LI AUTO-W(02015.HK)Just as th…


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## Comments (3)

- **重生之卖房炒股 · 2025-09-25T14:07:48.000Z**: Talk so much, think this is awesome and that is awesome, to put it bluntly, Nio and XPeng are just sacrificing profits to slash their own prices and boost some sales, fooling some naive investors. What can they do next? They can only go down. What's the use without normal profits? It's still a dead 
- **理查德快跑 · 2025-09-25T06:04:02.000Z**: Leapmotor's advantage is that it sells cheaply and the car itself is sufficient in the context of consumption downgrade.
  - **聆风之翼** (2025-09-25T06:12:28.000Z): Ordinary car companies must first ensure they have a seat at the table before they can decide what dishes to pick