$XIAOMI-W(01810.HK)Rational discussion, no absolute stance

The Xiaomi SU7 series, as a sedan, is more accurately positioned as a sports sedan, with performance benchmarked against the Porsche Taycan and intelligence benchmarked against the Tesla Model 3 (note the term "benchmark"—quoting Wang Shuguo, President of Fuyao University of Science and Technology, in response to Fuyao University being benchmarked against Stanford: "When we say we benchmark Stanford, many say we're too arrogant. In reality, benchmarking doesn't mean we are already you, but rather that you are the top of the class, and we, as newcomers, aim to become you over time"). The Taycan's performance is well-documented, and the SU7 series also has the SU7 Ultra prototype, which ranks third globally on the Nürburgring leaderboard. Thus, the entire SU7 lineup is undoubtedly performance-oriented. Whether one can handle it depends on the driver—even million-dollar sports cars can crash at the Nürburgring. A car's performance level doesn't directly determine its crash rate, just as everyone using black pens in an open-book exam can score differently. Sports sedans like the SU7 naturally align more with younger drivers' preferences, as seen with the Yu7, which many families have chosen. User profiles are shaped by the product's positioning, just as gaming phones suit students better, and Ultra models cater to photography enthusiasts.

While Volvo touts safety as its core value, many view Xiaomi differently because Lei Jun stated in an interview that the first principle of Xiaomi's car design is "good looks," leading some to assume Xiaomi doesn't prioritize safety or quality. However, as Lei Jun emphasized in the launch event (slide 4), safety is the prerequisite, the foundation, and everything. In the century-old auto industry, this is the most universal consensus. In other words, if we're making cars, safety is a necessary and sufficient condition—no safety, no car; if it's a car, it must be safe. In my view, such a universal consensus shouldn't be marketed as a core value for any product. When something that must exist (like ink in a pen for writing) is touted as a core value, does it mean the product lacks competitiveness elsewhere? Does it imply minimal R&D investment? Moreover, have you seen those bumpers that can slice apples? Does this car truly meet the overarching premise of "safety first"?

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