--- type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/36898370.md" description: "Why does Li Auto want to divert its energy to making glasses? Glasses seem more like an AI label to make up for the sales decline, including the previously independent app of Li Auto's assistant, which was all the rage at launch but has long been forgotten. I always feel that Li Auto's R&D investment is too obviously utilitarian. If a strategic direction is identified, it should be continuously invested in without a financial investment perspective.For example, BYD's DMi sat on the bench for years, but the performance of the models launched after its release was significantly improved, and it succeeded in competing with Toyota and Volkswagen in China.Where is Li Auto's focus on continuous investment? If it defines itself as an AI company, isn't smart cars themselves focused enough? Smart driving and chips are not in the first tier either.As a contrast, I actually agree with NIO's investment in strategic directions, such as battery swapping and service ecosystems. These are moats that require long-term capital, manpower, and technology to build and are hard to replicate.@Future Trader Pi Kanchuan $Li Auto(LI.US)$NIO Inc(NIO.US)" datetime: "2025-12-04T03:10:00.000Z" locales: - [en](https://longbridge.com/en/topics/36898370.md) - [zh-CN](https://longbridge.com/zh-CN/topics/36898370.md) - [zh-HK](https://longbridge.com/zh-HK/topics/36898370.md) author: "[lyhalfway](https://longbridge.com/en/profiles/3372973.md)" --- # Why does Li Auto want to divert its energy to maki… ### Related Stocks - [LI.US](https://longbridge.com/en/quote/LI.US.md) - [02015.HK](https://longbridge.com/en/quote/02015.HK.md) - [NIO.US](https://longbridge.com/en/quote/NIO.US.md) - [09866.HK](https://longbridge.com/en/quote/09866.HK.md) - [NIO.SG](https://longbridge.com/en/quote/NIO.SG.md) ## Comments (68) - **1QwQ1 · 2025-12-04T14:18:43.000Z**: When it comes to electric vehicles, differentiation becomes very low, and companies that are keen on chasing trends cannot be held for long. - **满仓pltr长持 · 2025-12-04T07:52:28.000Z**: Bro, haven't shared about PLTR in a long time😂Has it been abandoned? Haha - **lyhalfway** (2025-12-04T07:59:41.000Z): Too stable, nothing much to talk about😂 - **纳斯达克小作手进行录 · 2025-12-04T07:22:04.000Z**: Li Xiang is basically a mini Lei Jun, and Li Auto has a taste almost identical to Xiaomi. But now the real Lei Jun has entered the battlefield, so how can the fake Lei Jun break through the encirclement? - **輸棟樓的韭菜 · 2025-12-04T06:52:23.000Z**: Uncle Yaren overestimated glasses. For us, the glasses are called the "Hundred Glasses" battle, which is essentially a low-cost, lively product mainly based on supply chain solutions. Compared to self-developed and mass-produced mobile phones, the R&D costs are not on the same scale. Of - **長野原烟花店交易员** (2025-12-04T06:53:51.000Z): Daily roast of Meta🤣 - **Chris Sun · 2025-12-04T06:11:20.000Z · 👍 1**: Although the glasses feel a bit like a side project, why isn't Li Auto's autonomous driving in the first tier? Besides, Li Auto has the most supercharging stations among automakers—isn't that a long-term investment?What you said about Nio is even funnier—Nio even released a phone. - **新用户_funman** (2025-12-04T06:20:16.000Z): Support✊ - **新用户_funman** (2025-12-04T06:21:03.000Z): I bought livis yesterday and will soon pick up the i6 - **lyhalfway** (2025-12-04T06:21:13.000Z): The speed of improvement and iteration of Li Auto's autonomous driving has slowed down significantly in the past six months, and the autonomous driving team is also very unstable, with several key lea - **Crystal-S · 2025-12-04T05:53:16.000Z**: Very insightful! 👍 - **空军吃我元气弹 · 2025-12-04T05:45:46.000Z**: The result of wanting to do everything is... - **長野原烟花店交易员** (2025-12-04T06:54:09.000Z): Alibaba - **希里 · 2025-12-04T05:25:32.000Z**: It's too weak inside. - **Leeeee · 2025-12-04T04:49:22.000Z**: So it's called cunning - **理查德快跑 · 2025-12-04T04:44:30.000Z**: Guess this and that. As long as you listen to Li Auto's Q3 earnings call and last night's launch event, you'll naturally understand its strategic goals. - **未开户 · 2025-12-04T04:42:35.000Z**: Investing is like investing in people. I've never been optimistic about Li Xiang. - **宇宙大爆炸 · 2025-12-04T03:56:31.000Z · 👍 1**: Probably telling the story of ecological transformation, relying on its 1.5 million car owner seed users - **未来的交易员皮看穿** (2025-12-04T04:00:49.000Z): This term, Jia Accountant - **宇宙大爆炸** (2025-12-04T04:03:52.000Z): Choke for dreams - **未来的交易员皮看穿 · 2025-12-04T03:51:13.000Z · 👍 9**: I never understood Li Auto. In the early days, the extended-range + fridge, TV, and large sofa were insights into user needs, but the barrier wasn't high, and they didn't leverage their advantage to quickly develop a second growth curve.By the time their main business was eroded and performance decl - **黄椒** (2025-12-04T03:56:44.000Z): Baidu at least got up early but arrived late, while Li Auto seems even worse, lying too long on the laurels of range extension, refrigerators, TVs, and sofas. - **幸运币** (2025-12-04T03:59:00.000Z): 😵Nio can only wait for the earnings report to speak. Whenever Li Bin comes out to brag, it will only backfire. - **長野原烟花店交易员** (2025-12-04T04:01:12.000Z): NIO's battery swap system can solve the pain point of electric vehicle range in the long run, and this business has more advantages and lower costs as it scales up.So the initial stage is bound to be - **阿道夫的交易员 · 2025-12-04T03:48:28.000Z**: But bro, as long as Li Xiang is interested in something, the industry chain must be very mature. He only considers utility when doing things. Can we pay attention to $Himax Tech(HIMX.US) for buying on dips? - **lyhalfway** (2025-12-04T05:03:10.000Z): Never paid attention to this company... - **RH哥哥 · 2025-12-04T03:35:21.000Z**: Brother, you still follow domestic new energy? So knowledgeable, brother - **lyhalfway** (2025-12-04T03:41:36.000Z): Considered half an insider, though I've left now hah - **Double l · 2025-12-04T03:27:19.000Z**: Most likely Wei Xiaoli will fall together, Nio's sales and profit margin show no future at all, and XPeng has already lowered its average selling price to start with 1. - **‭‭‭‭ · 2025-12-04T03:23:05.000Z · 👍 2**: I never touch Chinese concept stocks! In my opinion, they're all LJ associations! I thought Alibaba was still okay! Until I truly understood it and completely lost that tiny bit of goodwill from YouTube! - **我的小钱钱** (2025-12-04T03:28:02.000Z): Alibaba is still okay, the only one in domestic cloud + AI that can be considered decent - **‭‭‭‭** (2025-12-04T03:30:08.000Z): I'm not talking about technological strength! - **我的小钱钱** (2025-12-04T03:31:19.000Z): What is that - **黄椒 · 2025-12-04T03:22:08.000Z**: XPeng's development trajectory and planning are traceable, and Nio's battery swap has just hit the energy storage trend. Li Auto's core competitiveness is actually Li Xiang's ability to define products, but if it cannot maintain a continuous lead in product definition, I don't see where Li Auto's fu - **Jmumu** (2025-12-04T03:25:38.000Z): The picture is unclear, bro - **lyhalfway** (2025-12-04T03:29:23.000Z): We've talked about this topic before. I don't think Li Xiang's product definition ability is a core competitive advantage.Li Auto's success lies in the fact that extended-range vehicles provide a sign - **黄椒** (2025-12-04T03:38:37.000Z): We share the same view. My core point is that the success of Li ONE and L series lies in their ability to meet the demand of that era. Extended-range electric vehicles (EREVs) had more advantages than - **新用户鲜有牛人 · 2025-12-04T03:12:50.000Z**: Bro, my ideal is deeply trapped... What you said makes me even less confident... - **lyhalfway** (2025-12-04T03:13:55.000Z): Not optimistic this year, nor next year - **polytt** (2025-12-04T03:15:03.000Z): Bro, can Google recommend an entry point? Medium to long term. - **lyhalfway** (2025-12-04T03:18:16.000Z): 🤦 Didn't you enter the market when it was flat at 180 for so long... Now I can't say for sure