Latest news from the UK: CMA is investigating Google's market behavior in advertising technology to see if it involves unfair competition or abuse of dominance.
This issue is not isolated. Previously, the US Department of Justice also pursued antitrust cases against Google's advertising practices, some even reaching trial stages, along with the EU's history of fines on its advertising business.
In other words, global regulators are indeed keeping a close eye on this giant's advertising chain.
Retail investors should not panic over the news but focus on the substantive impact of subsequent regulatory details and court rulings on the business model.
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