---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/37186135.md"
description: "Latest news from the UK: CMA is investigating Google's market behavior in advertising technology to see if it involves unfair competition or abuse of dominance.This issue is not isolated. Previously, the US Department of Justice also pursued antitrust cases against Google's advertising practices, some even reaching trial stages, along with the EU's history of fines on its advertising business.In other words, global regulators are indeed keeping a close eye on this giant's advertising chain.Retail investors should not panic over the news but focus on the substantive impact of subsequent regulatory details and court rulings on the business model."
datetime: "2025-12-17T02:30:53.000Z"
locales:
  - [en](https://longbridge.com/en/topics/37186135.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/37186135.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/37186135.md)
author: "[SSally](https://longbridge.com/en/profiles/7200457.md)"
---

# Latest news from the UK: CMA is investigating Goog…


### Related Stocks

- [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md)
- [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md)

## Comments (10)

- **呵呵呵998 · 2025-12-17T03:38:31.000Z**: How does Google make money then?
  - **没一个比我能的** (2025-12-17T03:40:30.000Z): If the rules change, the income structure may be adjusted, but there are still market opportunities
- **政策K线 · 2025-12-17T03:32:58.000Z**: If the rules are really changed, small businesses may find it easier to compete, and the landscape will be more open
- **瑞控股 · 2025-12-17T03:20:28.000Z**: What does this mean for the local advertising market in the UK?
- **逆向思维s · 2025-12-17T03:13:20.000Z**: It might end up being rectification rather than a fine
  - **Elii** (2025-12-17T03:15:29.000Z): There is also this possibility, regulatory strategies may not all rely on fines to solve
- **暗光 · 2025-12-17T02:32:46.000Z**: What is the focus of the UK this time?
  - **谁主沉浮一字板** (2025-12-17T02:33:08.000Z): Mainly see if it is using its advantage to squeeze competitors and limit the space for fair participation
- **偶尔红一次 · 2025-12-17T02:31:51.000Z**: It seems that Google ads have been targeted more than once
  - **SSally** (2025-12-17T02:32:25.000Z): Yes, places like the US and Europe are all investigating in this direction😂