---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/37725432.md"
description: "Today, $Alphabet(GOOGL.US) officially announced the launch of the Universal Commerce Protocol, laying the foundation for future Agentic commerce, enabling AI agents to complete the entire shopping process—from product discovery, recommendations, price comparison, order placement and payment, to after-sales service—fully automated and seamlessly connected, just like a human assistant.How to understand UCP?UCP is an open-source standard protocol, like creating a "universal language" for AI and e-commerce systems. Previously, each AI assistant and merchant needed separate integration and interface development, which was very cumbersome. With UCP, all AI agents, shopping platforms, retailers, and payment providers can "communicate" using the same standard, enabling smooth cross-platform and cross-system collaboration.UCP was also co-developed by Google with e-commerce companies like Shopify, Etsy, Wayfair, Target, and Walmart, and many payment giants have already supported UCP.In the future, we can directly make purchases in Google Search's AI Mode or Gemini. For example:You ask Gemini: "Help me find a warm down jacket suitable for winter, budget within 2000 yuan."→ AI directly recommends, compares prices, and applies coupons for you.→ You say "Buy this."→ A checkout page pops up directly, allowing one-click payment via Google Pay or saved information, without needing to jump to other websites. This means future shopping will become increasingly "conversational" and "automated," with AI agents becoming your primary shopping assistants.UCP can also integrate the x402 protocol to enable instant stablecoin settlements. The official also provides reference examples of EVM x402 and UCP.1) UCP handles product discovery;2) x402 handles instant payments;3) Blockchain verifies settlements.$Circle(CRCL.US)$BitMine Immersion Tech(BMNR.US)"
datetime: "2026-01-12T03:12:24.000Z"
locales:
  - [en](https://longbridge.com/en/topics/37725432.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/37725432.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/37725432.md)
author: "[lyhalfway](https://longbridge.com/en/profiles/3372973.md)"
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/topics/37725432.md) | [繁體中文](https://longbridge.com/zh-HK/topics/37725432.md)


# Today, $Alphabet(GOOGL.US) officially announced th…


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## Comments (22)

- **hanwenly · 2026-01-12T15:29:04.000Z · 👍 1**: AI live-streaming sales are coming. I believe great companies still have bottom lines, but those eunuch AIs in China definitely don't.
- **李小叔 · 2026-01-12T05:30:13.000Z**: Google is still impressive
- **AngerBird · 2026-01-12T04:24:37.000Z**: A bit like manus…
  - **lyhalfway** (2026-01-12T05:19:30.000Z): manus is for functionality, Googl this is setting the standard
  - **AngerBird** (2026-01-12T05:20:34.000Z): Indeed, the upgraded version
- **不断学习，不断进步。 · 2026-01-12T04:04:57.000Z**: Boss, I really regret not following to buy $Alphabet(GOOGL.US) long call. Although it sounds a bit greedy to say so.
- **lyhalfway · 2026-01-12T03:25:49.000Z · 👍 2**: Actually, I think Agent Commerce is a big challenge to the business model of e-commerce platforms. If the buyers are Agents instead of real people, the logic of ad exposure based on recommendations will be overturned, which brings a big challenge to the ad revenue model of e-commerce. But for Google
  - **Debruyy** (2026-01-12T03:41:54.000Z): Amazon can also provide an agent to sell its own products, but the form has changed, and the logistics of the goods are still solid. Google's agent still needs platforms like Amazon to make purchases.
  - **lyhalfway** (2026-01-12T03:47:09.000Z): Hmm, fulfillment is definitely still in e-commerce. I guess Googl wants to establish a new advertising tax for Agents.
  - **Debruyy** (2026-01-12T03:52:53.000Z): It feels like a brand new business model is slowly emerging, looking forward to seeing what it will be like.
- **爱吃菠萝包的猫 · 2026-01-12T03:16:59.000Z · 👍 3**: A new advertising model is about to emerge
- **相信概率 · 2026-01-12T03:15:10.000Z**: Google, hurry up and reach 400😳
- **石来运转 · 2026-01-12T03:14:54.000Z**: Compete with Amazon