---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/39507364.md"
description: "$XIAOMI-W(01810.HK) I think Xiaomi should stop having Lei Jun appear at product launches now. He should gradually fade from the public eye. Because its reputation has somewhat collapsed. They should find a positive spokesperson to endorse the brand. Why do so many companies like having their CEOs act as spokespersons? They often say the wrong things, giving the media one or two keywords to hype up relentlessly."
datetime: "2026-03-25T08:52:22.000Z"
locales:
  - [en](https://longbridge.com/en/topics/39507364.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/39507364.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/39507364.md)
author: "[牛牛软糖](https://longbridge.com/en/profiles/22597745.md)"
---

# $XIAOMI-W(01810.HK) I think Xiaomi should stop hav…


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## Comments (13)

- **唯利是图 · 2026-03-26T00:44:02.000Z · 👍 1**: That's exactly how the Americans tricked Ukraine into destroying its nuclear weapons back in the day, nitpicking and finding fault. Now that the product is done, they can only nitpick about a slip of the tongue. This is what it means to be at one's wit's end.
- **Macintosh Lee · 2026-03-25T10:53:28.000Z**: Caught between a rock and a hard place, he was at the helm before the company went public, but not after. Like a spokesperson, like a puppet, it's not up to him.
- **是小洋bb吖 · 2026-03-25T09:54:56.000Z**: Once the automotive business is truly stable, Xiaomi will need a Cook.
  - **Macintosh Lee** (2026-03-25T10:59:55.000Z): It's like a thousand troops and horses on a single-plank bridge; no domestic car manufacturer can hold its ground.
  - **是小洋bb吖** (2026-03-25T11:04:00.000Z): I know it's very, very difficult, but perhaps this is the only way.
- **一棵菜 · 2026-03-25T09:11:03.000Z · 👍 4**: Lei Jun's reputation has also collapsed? Then there aren't many CEOs in China with a good reputation. Most people are more like Lei fans than Mi fans.
  - **牛牛软糖** (2026-03-25T09:20:40.000Z): The advantage of hiring a spokesperson is that if they say something wrong, you can replace them immediately. If Lei Jun said something wrong or mispronounced a few words during the launch event, it c
  - **长驰** (2026-03-25T09:31:00.000Z): A company called Jimuhezi went bust and ran away with the money. In the mobile phone and car industries, who can be even more disgusting than this?
  - **Ja฿** (2026-03-25T09:48:21.000Z): With the mosquito fish, the more you fear them, the more aggressive they become. The more they try to silence you, the more you should speak up, otherwise they can manipulate you at will.
- **jackstraw9527 · 2026-03-25T08:57:59.000Z · 👍 2**: How many people bought Xiaomi stock because of Lei Jun?
  - **牛牛软糖** (2026-03-25T09:24:11.000Z): The more popular you are, the lower your tolerance for error. Lei Jun's current predicament is the inevitable price of being a super personal IP:  People's expectations of him are too high; they see h
  - **jackstraw9527** (2026-03-25T09:34:48.000Z): I'll just quietly watch you talk nonsense with a straight face.