---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/39726735.md"
description: "Block out external interference, because everyone has different opinions.Maybe you're right, but I just want to talk about my reasons for buying:1. I really admire the founder's style of this company. Wang Ning is down-to-earth, steady, not aggressive, adheres to long-termism, and has a pragmatic attitude of steady progress. This gives me a great sense of security and makes me willing to invest money and grow with the company, trading time for space.2. This company is still continuously profitable, it's just that the short-term growth rate hasn't met market expectations. This doesn't mean the company isn't making money, nor does it mean the company's future growth rate has no chance of exceeding expectations. Because the future is unknown, the company's foundation is currently very solid, at least I haven't seen any deterioration. On the contrary, it is accumulating strength to expand its moat and moving in a positive development direction. The psychological state of naive investors in the market is constantly changing. They are extremely disappointed now, but with any positive changes in the future, their behavior will also improve.3. A gross profit margin of 72.1% and a net profit margin of 35.2% are also extremely high, belonging to the top tier, placing it in the first echelon among global peers.Domestic peersTOP TOY: 32.1%52TOYS: 39.9%BLOKS: 52.6%MINISO: 44.9%Average for the trendy toy industry: 30%–60%, while Pop Mart completely crushes its domestic peers and is close to the global trendy toy giant Lego.4. A repurchase rate of 55.7% also places it in the first echelon of the global trendy toy industry, with extremely strong user stickiness and a repurchase level close to that of a "money-printing machine."Global trendy toy industry average: approx. 30%–40%• Traditional toy giants (Mattel/Hasbro): approx. 40%–45%• Funko (US trendy toys): approx. 35%–40%• Lego (overall): approx. 45%–50% (higher for collaboration series)• Bandai (Japan): approx. 65%–70% (extremely strong anime IP)• Domestic peers:◦ 52TOYS: approx. 40%–50%◦ TOP TOY: approx. 25%While Pop Mart:Far exceeds the industry average: 15–25% higher than the global trendy toy average.5. Pop Mart has the number one global market share in trendy toys, far surpassing international giants.6. Based on my personal daily offline store visits and conversations with friends around me, the store atmosphere is great, and I like and approve of the products.Based on the above points, it meets my investment criteria, so I chose to buy in with all my capital.$POP MART(09992.HK)"
datetime: "2026-04-06T10:27:08.000Z"
locales:
  - [en](https://longbridge.com/en/topics/39726735.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/39726735.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/39726735.md)
author: "[Shivv](https://longbridge.com/en/profiles/19043820.md)"
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/topics/39726735.md) | [繁體中文](https://longbridge.com/zh-HK/topics/39726735.md)


# Block out external interference, because everyone …


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## Comments (2)

- **盘古开天 · 2026-04-07T03:20:01.000Z**: You haven't said what price is appropriate yet.
  - **Shivv** (2026-04-07T07:03:01.000Z): Everyone has a different price target in mind.